Diet Service Industry Commentary

Dieting has been big business since the postwar affluence of the 1960s, with the rise of the trendsetters like Weight Watchers, but has really only taken off in the last two decades as national waistlines have bulged. In 2007, 64% of Americans were overweight or obese, with 26% of the population obese. There are many reasons for this of course, from the rise of calorie-laden ready meals to increased use of passive entertainment methods well as increasingly sedentary lifestyles. Whatever the reason, more and more Amercians are struggling to lose weight, and there are many companies out there seeking to help, at a price.artially hydrogenated oils and perhaps even artificial sweeteners, some of whose effects we still don't fully understand

Many companies are reputable, but many are not, and unregulated, wild claims of massive weight loss are rife in advertising (everyone has seen those "3 simple rules to a flat stomach" banner ads flooding the internet). seeks to evaluate and review the most talked about diets, with reasonable, verifiable claims and records and healthy methods. We'd like to think our approach is more scientific and rigorous than many other guides and advice on the web, and is conducted by an actual Cambridge trained scientist, Dr. Lauren Mackenzie. For instance we haven't seen any other site which reviews diet pills by their actual clinical trial data (for those handfuls of supplements that actually have clinical trials--we'd steer clear of those which don't). With billions of dollars spent each year on these diet pills, most of which are untested and useless, we felt we had to weigh in and point out the few products which scientific studies have actually shown to work.

There are many approaches, some diets which work for some people, and others which work for others. You may like a sociable, weekly group meeting where peer pressure helps motivate you, or you may dread this as "public humiliation" and prefer an online weekly tracking service, or perhaps you have the willpower to go it alone armed only with a book. For this reason, we look at several different types of diet, which we reckon are the best of their type, and list them all in our perceived order of effectiveness. Though again, the most effective diet for you won't necessarily be number one pick, but we'd like to think it's more likely to be near the top of our list than the bottom.

We at will guide the way with our reviews and rankings, helping you pick the best.


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The information on is intended to promote weight loss and weight maintenance, and does not offer medical advice. If you have, or believe you have, a medical condition you should consult your doctor before starting a weight loss, slimming pill, or exercise program. is not intended to be used as reference for pregnant or breast-feeding women, people with medical conditions, or anyone under age 18. New diets or weight loss supplements should be attempted only after consulation with your doctor.

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